When it comes time to actually choose a business name it’s extremely difficult and can often be tricky. I asked myself so many times if I should use my real name, or come up with another name, but the answer was always stuck in my head and luckily for me I had a pretty good idea of what I wanted my business name to be.
When my parents found out they were expecting they decided to keep it a surprise and not find out whether I would be a boy or a girl. So many names were tossed around but they were 100% certain boy or girl I would be called “CJ” no matter what. Since they couldn’t choose a name right then and there, my dad started to call me “Charlie Juliet” from the phonetic alphabet. Charlie Juliet became my nickname before I was even born and it seemed to stick around. On May 31st I was born and to their surprise I was a girl! They decided to name me Catherine Julia after my two grandmothers but I would be called CJ. Well CJ turned into so many nicknames over the years, Ceejer, Ceejes, Ceej, Ceejington of Kensington (my old neighborhood was Kensington) but at the end of the day there was always one favorite for me and to this day my dad still calls me Charlie Juliet jokingly.
When I decided to pursue photography and launch a company I knew in my heart I wanted to use my nickname Charlie Juliet. The name always had a special place in my heart and to be honest I liked the way it sounded over CJ Isaac for a business name, sounds better right! People often ask me “is your name Charlie” and “where did your name come from?” My name is not Charlie and even though I have a history of nicknames, my real name is Catherine but to be safe, just call me CJ.